The question of food security and the planet’s ability to feed it’s projected population has been around for a while, cumulating in the UN’s second sustainable development goal being ‘Zero Hunger’. And whilst it is clear that ‘the number of undernourished people in the world has been on the rise since 2014, reaching an estimated 821 million in 2017’ (The state of food security and nutrition in the world, 2018), it is equally true that obesity is becoming an increasing problem. Together they represent a major problem today for almost all areas of the globe. Both have huge implications for health, economic growth, the environment (particularly rural areas), climate change and societal welfare. But both have been widely discussed for years without significant behavioural shifts or changes in agricultural practices. Is that about to change?
During 2018, just in the UK, we have seen:
And all before we look at some of the wider signals such as product marking with climatic impacts, questions of waste or predictions such as the end of animal farming. The latter makes clear how difficult predicting the timing of changes can be when the levers and barriers are predominantly behavioural – but, as we’ve seen in our connected world, once a tipping point is reached, demand and appetite can change remarkably fast. And what seems immutable today, can with hindsight appear to be entirely the wrong approach!
Here I am again – one year on from the last post and somehow autumn is when I turn back to the blog . . . . maybe it’s because its my favourite season, maybe because I’m not outside so much. Anyway I’m hoping that this time I will persevere and provide a series of provocative posts . . . . .
A long time since the last post and I feel like I’m going back in time! Well not exactly but I am revisiting a topic which I’ve posted about before Language – is it for or against us? The reason being that I keep coming across words which to my mind are real barriers to communication, not enablers. Think of sustainability, innovation, transformation, change – all massively overused in the corporate world and rarely defined. What happens then is that everyone hears them and translates them into their own version, with often unhelpful consequences. Particularly as we now know just how strong our confirmation bias is
The next trend is to adopt words from one discipline into another – ecosystem is a great example where the concept of a natural ecosystem has some real pluses when thinking about a connected world. But quickly it just becomes a term for the network – one’s personal ecosystem or the organisations ecosystem is the contact or collaborations, losing much if not all of the characteristics associated with the original context.
And then there are new words – I’ve adopted ‘connective’ recently to describe the relationships I’m building in areas that relate to, add value to or overlap with my own activities. That’s a reaction to the fact that partnerships, networks, relationships or ventures all have connotations which don’t reflect how I’m working.
And in all of this, and particularly in our post truth world I am wondering whether or not language is still helping us or whether we need some form of rethink . . .
Last weekend I bought on impulse a beautiful hand embroidered quilt from Sophie Pattinson at the Stansted Garden Show – one of my favourite weekends of the year. Sophie clearly has many motives for what she does but one of them is the development of the craft skills of embroidery. Now craft is alive and well – Etsy is testament to that – but what about craftsmanship? The distinction to me is that crafts are about the production of product (or possibly a service) whereas craftsmanship is the development of the skills to do that – that’s a personal definition so please feel free to argue!
So why am I worrying about the distinction? Well it’s this debate – triggered by this research paper from the Oxford Martin School. There has been a lot of interest and discussion on employment more widely (about which more in a later post I suspect) but the issue of how technology impacts craftsmanship has not featured widely. And yet – much of the luxury market has traditionally depended on craftsmanship – couture, automotive (think Rolls Royce), Swiss watches . . . . it is a long list. And there is the fascinating question of whether new methods of manufacture, especially 3D printing require the development of craftsmanship to take the technique to its full potential . . . before we get to the intriguing question of whether intelligent systems are capable of craftsmanship without human intervention.
Demand for the luxury market and craft products remains high but I am interested in the supply side. Do tech literate Millennials aspire to develop craftsmanship in old skills? When the present generation of craftsman retire will their skills die with them? Or will those skills be replaced by technology solutions in some form? And where does all of this overlap with design (for which technology is already huge)? I thought this was all a cerebral debate in my head, until I heard of a pre-school group running plasticine workshops for their new joiners – toddlers who had spent much time swiping on iPads and phones but who were failing to develop the necessary motor muscles in their hands because they were not gripping and pulling. I then realised that to date at least, making stuff has been an integral need for all of us – even if we don’t all become craftsmen.
The design question is what made me think about 3D printing and the wider Maker revolution. Clearly home made is not only a real possibility for many but an increasing reality. But is that the same as craftsmanship? Is the connectivity of the internet and the sharing of experiences and design today’s replacement for apprenticeships and long mentoring? Will immediate real-time discussion replace patient tutoring? Craftsmanship after all is not always about individualism but about expertise and quality coupled with the innate expert ability to overcome problems along the way – the wood that doesn’t quite do what you need it to, the old watch that needs repairing, the fabric which doesn’t drape quite right. Does this 3D printed fabric replace that need?
And what of intelligent manufacturing? What of the armies of Baxters and the equivalents? Can they learn craftsmanship and the skills that go with it? And if they do, are they then craftsbots? From a different perspective, if robots can paint artistically, could they become craftsmen?
I have so many questions about this – some really philosophical, some much more practical. From my own perspective I was happy to pay a premium for my quilt – partly to support Sophie and her groups in Bangladesh but even more for the beautiful craftsmanship displayed. I suspect that if AI or technology supersedes some of the tasks involved there will still be a premium payable for exquisite work – the danger in my mind is that we simply don’t have the people around the train a new generation – we want the craft but may not have the craftsmanship.