Oops, missed a few months there – and now there’s a crispness in the morning air, some glorious colours starting to come on the trees and I’ve realised that it’s summer over, autumn is here. Not a problem – I really like autumn.
But I’ve also realised that the summer (at least here in the UK) wasn’t exactly like summer as I remember it either. The whole thing of each of the four seasons being distinct is less and less true. We’ve had fabulous Februarys in recent years, and horrible Julys for example. And the more I think about it, the more that blurring of boundaries is increasingly true for many aspects of business.
Think of the tech sector for example – and just how many organisations are labelling themselves ‘tech’ when in reality they are simply tech enabling their operations. Just what is a ‘tech’ stock these days is a really interesting question.
Then look at other sectors – and the blurring of lines between media, data, information finance etc – think about a company like Nutmeg – yes it’s a financial services investment company but it is also about information – it’s business model (and the regulatory environment) requires it to provide a lot of information in a way that used be done F2F.
And the blurring of corporate boundaries – collaborative participation such as Network Rail & the Samaritans, or Apple’s Developer Network or Foldit illustrate just how porous some of those boundaries are in terms of key aspects of the business operations.
So blurring of some really traditional boundaries is increasingly common, acceptable and frequently very positive. The trick is to know where staying within boundaries is the right thing to do, and where blurring is a plus!






I’ve been working with KPMG around trust – as the critical currency for organisations to be successful and thrive in the future. The thinking here is that in our connected world, it is no longer feasible to focus on one or two key stakeholders – connectivity means that there are many different stakeholders and to grow means working effectively with all of them. For some, financial performance (to my mind the traditional metric of success with stakeholders) is still key – but looked at collectively it is too narrow, hence the broader currency of trust. Trust being built in many different ways, and top line growth/profitability just one of those routes. Indeed, some of the complexity lies in the fact that the alternative ways of delivering trust do not appear to be on the face of it to be compatible with one another. Digging deeper, routes to success lie in achieving that compatibility and reconciling the alternatives (potentially over time even if not simultaneously).


